Intangiriro
Imyenda yerekana imyenda ni urubuga rwingenzi mu nganda zerekana imideli, zitanga amahirwe adasanzwe kubashushanya, ababikora, abadandaza, n’abandi banyamwuga bo mu nganda kwerekana ibicuruzwa byabo, imiyoboro hamwe n’abakiriya bayo, no gukomeza kugezwaho amakuru agezweho hamwe nudushya. . Ibi birori bikurura abashyitsi babarirwa mu bihumbi baturutse hirya no hino ku isi kandi bitanga amakuru menshi kandi Ibi birori bitanga urubuga rwibigo byo gutangiza ibicuruzwa bishya, kuvumbura inzira nshya, no gushyiraho ubufatanye bushobora gutuma ibicuruzwa byiyongera kandi byiyongera. Muri iki gitabo cyanyuma, tuzasesengura ibintu byose ukeneye kumenya kubyerekeranye nubucuruzi bwimyenda, bikubiyemo ibintu byose uhereye kumyiteguro n'ibiteganijwe kugeza kumurongo hamwe ningamba zo gutsinda.
1.Inyungu zo Kwitabira Ubucuruzi Bwerekana Imyenda:
a. Kumenyekanisha ibintu bishya n'ibishushanyo: Kwitabira ibikorwa byubucuruzi bigufasha guhora ugezwaho amakuru yimyambarire igezweho kandi ukunguka imbaraga kubyo wakusanyije.
b. Amahirwe yo guhuza imiyoboro: Ubucuruzi bwerekana ni ahantu heza ho guhurira no guhuza inzobere mu nganda, abatanga isoko, hamwe n’abakiriya bawe.
c. Iterambere ry’ubucuruzi: Ibicuruzwa byinshi byerekana imyenda bikurura abaguzi mpuzamahanga, bitanga amahirwe meza yo kwagura ibikorwa byawe kwisi yose.
d. Kwiga no guteza imbere umwuga: Amahugurwa n'amahugurwa byakozwe mugihe cy'ubucuruzi birashobora kugufasha kongera ubumenyi bwawe no gukomeza kumenyeshwa ibijyanye ninganda nibikorwa byiza.
e. Kongera ibicuruzwa bigaragara: Mugaragaza cyangwa gutera inkunga imurikagurisha, urashobora kongera ibicuruzwa byawe kugaragara no kumenyekana mubikorwa byimyambarire.
2.Ni gute ushobora kwitegura kwerekana ubucuruzi bw'imyenda?
b. Gutegura ibirori:
Kugirango ukoreshe neza uburambe bwawe mubucuruzi bwimyenda, nibyingenzi kwitegura hakiri kare. Hano hari inama zagufasha kwitegura:
a) Ishyirireho intego zisobanutse: Menya icyo wizeye kuzageraho witabira imurikagurisha, nko guhura nabakiriya bawe, kuvumbura abaguzi bashya, cyangwa kwiga ibijyanye ninganda zigezweho.
b) Shiraho ingengabihe: Tegura igihe cyawe mu imurikagurisha, harimo n'abamurika ushaka gusura, ibiganiro n'amahugurwa ushaka kwitabira, n'ibikorwa byose byo guhuza amakuru ushaka kwitabira.
c) Gutegura ibikoresho byamamaza: Kora flake nziza, amakarita yubucuruzi, nibindi bikoresho byamamaza byerekana ikirango cyawe nibicuruzwa. Wemeze gushyiramo amakuru yawe kugirango abakiriya bawe nabafatanyabikorwa bashobore kuvugana nawe byoroshye.
d) Gupakira uko bikwiye: Zana amakarita menshi yubucuruzi, ibikoresho byamamaza, nibindi bintu byose ushobora gukenera mugihe cyibirori. Wambare ubuhanga kandi neza, kuko uzaba uri kumaguru kumunsi wose.
e) Abamurika ubushakashatsi: Mbere yubucuruzi, shakisha abamurika bazitabira kandi ukore urutonde rwabo ushaka gusura. Ibi bizagufasha gukoresha igihe cyawe muri ibyo birori kandi urebe ko utazabura amahirwe akomeye.
c. Kongera uburambe bwawe:
Iyo ugeze mubucuruzi bwimyenda, igihe kirageze cyo gutangira kwagura uburambe bwawe. Hano hari inama zagufasha gukoresha neza igihe cyawe:
a) Guhuza nabandi bitabiriye: Ntutinye kwimenyekanisha kubandi bitabiriye kandi utangire ibiganiro kubyerekeye inyungu musangiye mubucuruzi bwimyenda. Ntushobora kumenya uwo ushobora guhura nayahe mahirwe ashobora guturuka kuriyi sano.
b) Kwitabira ibiganiro n'amahugurwa: Imurikagurisha ryinshi ryimyambaro ritanga amasomo yuburezi hamwe nibiganiro ku ngingo zitandukanye zijyanye n'inganda. Kwitabira ibi birori birashobora kugufasha gukomeza kugezwaho amakuru agezweho hamwe nudushya tugezweho no kwigira kubuhanga bwinganda.
c) Sura abamurika: Witondere gusura abamurika bose kurutonde rwawe kandi ufate umwanya wo kwiga kubicuruzwa na serivisi. Witondere kubaza ibibazo no kwishora mubiganiro bifatika nababahagarariye.
d) Kwitabira ibirori byo guhuza ibikorwa: Ibicuruzwa byinshi byerekana imyenda nabyo byakira ibirori byo guhuza imiyoboro, nk'ibirori bya cocktail cyangwa ifunguro rya sasita, aho abaterana bashobora guhuza hagati yabo muburyo bworoshye. Witondere kwitabira ibi birori
3.Ni iki utegereje mu imurikagurisha ry'imyenda?
a. Imbaga y'abantu: Ubucuruzi bwerekana ko buhuze kandi bwuzuye, bityo rero witegure kubidukikije byihuta.
b. Amasaha maremare: Witegure gukora amasaha menshi, kuko ubucuruzi bwerekana kuva mugitondo kugeza nimugoroba.
c. Ibicuruzwa byerekana: Witege ko uzabona imyenda myinshi nibikoresho bitandukanye mubirango bitandukanye.
d. Ibikorwa byo guhuza ibikorwa: Ubucuruzi bwerekana kenshi ibirori byo guhuza ibikorwa, nkibirori bya cocktail ninama za mugitondo, aho ushobora kwivanga nabagenzi bawe.
e. Amasomo yuburezi: Shakisha amahugurwa, amahugurwa, nijambo ryibanze ku ngingo zinganda.
4.Ni gute ushobora guhuza imiyoboro yerekana imyambaro?
a. Kwitabira ibirori byo guhuza ibikorwa: Kwitabira ibikorwa byurusobe byateguwe kugirango uhure nababigize umwuga muburyo bworoshye.
b. Guhana amakarita yubucuruzi: Buri gihe witwaze amakarita yubucuruzi menshi kandi uyahindure nabahuza muhuye.
c. Jya mu biganiro: Wiyegereze kandi utangire ibiganiro nabashyitsi ndetse nabamurika.
d. Umva kandi wige: Witondere ibyo abandi bakeneye nibyifuzo byabo, kandi wige kubucuruzi bwabo.
e. Kurikirana: Nyuma yubucuruzi bwerekana, kurikirana nu mibonano wakoze kugirango ushimangire umubano kandi ushakishe amahirwe ashoboka.
5.Inama zo gutsinda mubucuruzi bwimyenda:
a. Wambare imyenda myiza kandi yumwuga: Menya neza ko usa neza kandi wumva umerewe neza muri iki gitaramo.
b. Ishyirireho intego zifatika: Shiraho intego zishobora kugerwaho kugirango upime intsinzi y'uruhare rwawe mu imurikagurisha.
c. Erekana ibicuruzwa byawe neza: Koresha amashusho agaragara kandi atunganijwe kugirango werekane ibyo wakusanyije.
d. Ihuze nabasura ibyumba: Witondere kandi wifatanye nabasuye akazu kawe.
e. Komeza umenyeshe: Kwitabira amasomo yuburezi kugirango umenye ibijyanye ninganda nibikorwa byiza.
6.Ubucuruzi bwimyenda ikunzwe kwisi yose:
a. ibirori byicyumweru cyimyambarire: New York, London, Milan, na Paris byakira ibyamamare byimyambarire bizwi cyane bikurura imurikagurisha ryimyenda myinshi.
b. MAGIC: MAGIC ni imwe mu murikagurisha nini ngarukamwaka ryerekana ubucuruzi bw'imyambarire, ryabereye i Las Vegas, muri Nevada.
c. Premiere Vision: Premiere Vision niyerekanwa rikomeye ku isi mu bucuruzi bw’imyenda n’imyenda yabereye i Paris mu Bufaransa.
d. Gutangira imyenda ya Munich: Gutangiza imyenda ya Munich ni imurikagurisha rikomeye ryibanda ku guhanga imyenda no guhanga imyenda, byabereye i Munich mu Budage.
e. Imurikagurisha mpuzamahanga mu Bushinwa (CIIE): CIIE ni imurikagurisha rikomeye ryabereye i Shanghai, mu Bushinwa, rikurura abamurika ibicuruzwa n'abaguzi ku isi.
7.Ni gute ushobora kwerekana mu bucuruzi bw'imyenda?
a. Hitamo icyerekezo gikwiye: Hitamo ubucuruzi bwerekana guhuza isoko ryanyu hamwe nibicuruzwa bitangwa. Hamwe nimyenda myinshi yubucuruzi bwerekana imyenda iba buri mwaka, birashobora kugorana guhitamo icyakubera cyiza. Hano hari ibintu bimwe na bimwe ugomba gusuzuma muguhitamo kwerekana:
a) Kwibanda ku nganda: Menya neza ko imurikagurisha ryibanda ku gice cyihariye cy’inganda zambara imyenda igushimishije, yaba iy'abagore, imyenda y'abagabo, imyambarire y'abana, ibikoresho, cyangwa ikindi cyiciro icyo ari cyo cyose.
b) Abakurikirana intego: Reba abo igitaramo kigamije kandi niba gihuye nisoko ugamije. Kurugero, niba uri umushinga wohejuru, urashobora kwifuza kwitabira imurikagurisha rikurura abadandaza beza na banyiri butike.
c) Aho uherereye: Ukurikije intego zawe z'ubucuruzi, urashobora gushaka kwitabira imurikagurisha mu karere kanyu cyangwa ihuriro rikuru ryerekana imideli nka New York, London, cyangwa Paris.
d) Itariki n'ibihe: Hitamo ubucuruzi bwerekana gahunda yawe kandi iguha umwanya uhagije wo kwitabira byimazeyo ibikorwa byose.
e) Ingano n'icyubahiro: Reba ingano yerekana ubucuruzi n'izina ryayo mu nganda. Igitaramo kimaze kumenyekana gifite izina rikomeye kirashobora gukurura abantu benshi bo mu rwego rwo hejuru bamurika kandi bakitabira.
b. Umwanya wibitabo byibitabo: Umaze guhitamo ubucuruzi, andika umwanya wawe mugihe gishoboka. Ubucuruzi bwerekana bushobora kuzura vuba, cyane cyane bukunzwe, bityo rero ni ngombwa kurinda umwanya wawe. Shiraho akazu kawe muburyo bushimishije kandi bworoshye kubasura kuyobora.
c. Teza imbere ubucuruzi bwerekana. Teza imbere ubucuruzi bwerekana kugaragara kurubuga rwawe, imbuga nkoranyambaga, ibinyamakuru imeri, nizindi nzira zo kwamamaza. Shishikariza abakiriya bawe, abafatanyabikorwa, hamwe n’inganda gusura ingoro yawe. Witegure kugurisha. Menya neza ko ufite ibarura rihagije ku ntoki kugirango uhuze ibyifuzo.
d. Hugura itsinda ryawe ryo kugurisha kugirango umenye ubumenyi kubicuruzwa byawe kandi ubashe gusubiza ibibazo byabakiriya bawe. Kurikirana nabashyitsi nyuma yubucuruzi bwerekana guhinduka kugurishwa.
e. Gupima ibisubizo. Kurikirana umubare wuyobora, kugurisha, nibindi bipimo byakozwe nubucuruzi bugaragara. Koresha aya makuru kugirango usuzume intsinzi yibyabaye kandi utezimbere ibikorwa byubucuruzi bizaza.
8.Ingamba zo Kwamamaza Imyenda Yerekana Ubucuruzi:
Ingamba zo kwamamaza ibicuruzwa byerekana imyenda bigomba kuba bikubiyemo imbaraga kumurongo no kumurongo.
a. Kurubuga, ibigo bigomba gukora urubuga rushimishije rutezimbere moteri zishakisha kandi rurimo amakuru yerekeye ikirango, ibicuruzwa, nibirori biri imbere. Byongeye kandi, ibigo bigomba gukoresha imbuga nkoranyambaga kugira ngo biteze imbere mu imurikagurisha kandi bifatanye n’abakiriya. Ibi bishobora kubamo gukora hashtag kubirori no gushishikariza abitabiriye gusangira amafoto y'ibicuruzwa.
b. Offline, ibigo bigomba gukora disikuru ishimishije ijisho ryizewe gukurura abahisi. Ibi bishobora kubamo gukoresha amabara meza, ibishushanyo bitinyutse, hamwe nibintu bikora nka demo yibicuruzwa cyangwa imikino. Byongeye kandi, ibigo bigomba kumenya neza ko abakozi babyo bazi ibijyanye nikirango nibicuruzwa byacyo kandi bashoboye gusubiza ibibazo byose abakiriya bashobora kuba bafite. Hanyuma, ibigo bigomba gukwirakwiza ibikoresho byamamaza nka flayeri cyangwa amakarita yubucuruzi kugirango bongere ubumenyi bwibicuruzwa.
Igihe cyo kohereza: Ugushyingo-24-2023
